So last Wednesday, I saw a documentary film on the font Helvetica. It was good. Although I think the only reason I liked it is because I am interested in typography and design. If it were on something like the button on Napoleon's shirt, I'd probably be turned off. Then again, everyone else would, too.
So now I'm completely conscious of the fonts around me. I think I was mildly aware of it before (i.e. I knew that setting my blog in Times New Roman would be horrendous), but now I look at a word and I can point at it and say, "Courier New. Serif font. BAM."
etc etc.
And Helvetica really is everywhere. Look, my username on the athena header pages is printed in helvetica.
But that's not the point. So sometime during the middle of the movie, they interviewed a guy in his office. And after awhile, I began to notice the artwork on the back of the wall. They consisted of a series of maxims, a few of which I COMPLETELY agreed with. So I memorized one line and googled it.
Trusty Goog spits out a result:
Truisms, 1978 - 1983 Jenny Holzer. So this artist actually took these lines and made them into artwork. Like so:

But even the way they were presented on the back of the wall in the typography documentary---helvetica caps black font on white paper---was interestingly artistic. If the quotes were laid out individually, they definitely would not have the same aesthetic? no, artistic impact as they do when they're in a list.
That's all I wanted to say. Oh, no it's not.
And then Holzer has this interactive piece of artwork, called
"Please Change Beliefs." You can actually change the beliefs to say whatever you want. After you change one of them, you will be able to see what other people have submitted.
I changed "You are a victim of the rules you live by" to "You are a champion of the rules you live by."
[EDIT 08182008]
Point is, I have to go eat lunch.
Labels: art